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Frequently Asked Questions

Do you have a question for us?

Find the answer in our comprehensive list of Questions and Answers in our FAQ section, covering both microwaveable and dry rice ranges.

VeeTee Heat & Eat trays are fully recyclable. At present, the top film is unfortunately non-recyclable.

When recycling our trays, please ensure that the top-film is fully removed from the tray before disposal.

Many of our Heat & Eat products, such as Microwaveable Basmati, flavoured Pilau and Thai Jasmine Rices, are currently gluten free. Here is a full list of our microwaveable gluten free products:

Basmati Rice
Long Grain Rice
Thai Jasmine Rice
Thai Lime & Herb Rice
Basmati & Wild Rice
Peri Peri Rice
Pilau Rice
Spicy Mexican Style Rice
Chicken Flavour Rice (only available in US)
Golden Vegetable Rice
Wholegrain Brown Rice
Wholegrain Brown Rice & Quinoa

Please note that our recipes change from time to time, so it’s always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website, please let us know!

All of our products are suitable for ovo-lacto vegetarians.

Products that are not suitable for vegans include our Chicken Flavour Rice (only available in US), as this contains egg.

Please note that our recipes change from time to time, so it’s always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website, please let us know!

VeeTee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

VeeTee Heat & Eat Rice is stocked nationwide within the UK in many wholesalers. Visit our stockists table to find out more.

Some of our products do contain allergens, yes. The allergens contained in our products are clearly identified in the Ingredients lists on the Back of Pack labels.

Please note that our recipes change from time to time, so it’s always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website you can contact us.

Veetee Heat & Eat rice should be cooked for 2 minutes in an 800W microwave, with the film lid peeled back halfway. Alternatively, it can be stir-fried for 2 minutes in a little vegetable oil. Fluff up rice with a fork before serving.

We have also provided advice on cooking perfect basmati rice from scratch.

We always recommend heating the product according to pack instructions before letting it cool down if you want to use it in cold recipes or to enjoy on its own.   This will ensure that you get the best quality in terms of texture, fluffiness and flavour of the rice.

We recommend storing our rice in a cool, dry area such as a store cupboard.

If your tray of rice has already been opened, refrigerate the product and consume the rice within 48 hours.

Rice products should not be re-heated after cooking. Uncooked rice can contain spores of Bacillus cereus, a bacterium that can cause food poisoning. When the rice is cooked, the spores can survive. If cooked rice is left standing at room temperature the spores can grow into bacteria, which can multiply and may produce toxins (poisons) that cause vomiting or diarrhoea.

The longer cooked rice is left at room temperature, the more likely it is that the bacteria or toxins could make the rice unsafe to eat. This is why we advise against re-heating rice.

Although our products don’t typically require freezing, you can freeze our microwaveable products provided adequate time is given to fully thaw the product before cooking for 2 minutes according to pack instructions.

For the best convenience and results, we recommend storing in a cool, dry cupboard and use within the “best before end” date.

Rice is suitable for re-heating if it has already been cooked. Here are a few pointers to follow when re-heating rice:

  • Cool the rice as quickly as possible (ideally within 1 hour),
  • Keep the rice no more than 1 day in the refrigerator until reheating,
  • When you reheat any rice, always ensure the dish is steaming hot all the way through for consuming,
  • Do not reheat rice more than once.

Basmati is a delicate plant and needs constant attention to ensure a healthy crop.  Many farmers have undertaken cross-breeding programmes to develop hardier plants which give higher yields yet claim to retain all the natural characteristics of Basmati.  This has been an ongoing process and has resulted in a plethora of hybrid varieties being developed with varying degrees of success.
For this reason and in order to protect the Basmati designation against fraudulent misuse, a committee of experts have drawn up and issued the Code of Practice on Basmati Rice which details the four main ‘pure line’ Basmati varieties.  The UK Rice Association was one of the leading contributors to this.  This document has been adopted by the Food Standards Agency and the British Retail Consortium to form the basis of defining the conditions of use of the term Basmati rice across EU member states.
Scientific analytical methods have been developed to supplement visual checks and to give an independent verifiable analysis of basmati rice.  The basis of the analytical methods is DNA extraction and comparison to defined markers of known basmati varieties.
At VeeTee we are committed to preserving the integrity and purity of this delicate grain.  We check every batch of basmati we receive to ensure compliance with the Code of Practice and conduct regular DNA tests together with our own internal stringent checks.

Rice grains are seeds of the plant Oryza sativa.  When it’s ready to be harvested, the plant is cut and then thrashed against a hard surface to separate the grain or seed from the stalk.  The grain is encased in a husk which is extremely hard, therefore protects the rice during this violent process.
The husks are removed from the grain, then the brown (or wholegrain) grains are milled and polished in our factories in India and the UK.  Using specialist machinery the outer bran is removed from the grain to obtain white rice.  Brown rice goes through the same process, however, some of the bran layers remain on the grain.

The rice VeeTee uses is sourced from every corner of the globe, including India, Pakistan, Uruguay, China, France and Italy.

VeeTee’s products are stocked in a wide number of distribution outlets across the UK. Visit our stockists table here.

We’re committed to ensuring as much of our packaging is made recyclable where possible over the next few years.  We also encourage our shoppers to recycle our packaging rather than discarding it once our products have been consumed. Below provides a list of our current packaging recyclability:

Paper sacks – recyclable
Jars – both jar and lid is recyclable
Pillow packs – recyclable
Jute bags –recyclable
Block bottoms – unrecyclable at present
Plastic sacks – unrecyclable at present

Yes. VeeTee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

Yes.  VeeTee’s dry rice products contain only 100% rice, so are therefore suitable for vegetarians and vegans.

Yes. All our dry rice products are gluten free, as they only contain 100% rice,  so are therefore suitable for coeliacs and those following a gluten-free diet.

Rice is naturally free from gluten and is suitable for gluten-free diets.

We recommend storing our rice in a cool, dry area such as a store cupboard.

Our dry rice products contain 100% rice and therefore contain no allergens.

Cooked rice is suitable for freezing, but once you’ve cooked it you must ensure that you cool the rice as quickly as possible (ideally within 1 hour) before freezing. This is because rice can contain a bacteria called Bacillus Cerius, which can cause mild food poisoning, such as an upset stomach and vomiting.

This bacteria is naturally found in soil and sometimes in plant foods we eat that grow close to the ground – such as rice. Cooling down rice quickly after heating it prevents the bacteriological spores from germinating.

Different rice crops are grown all over the world.

Rice plants have been cultivated for thousands of years.  They are extraordinarily adaptable and have developed different characteristics to survive in different climates.  Environmental conditions play an important role in determining the nature of rice grown in a particular region, for example the unique climate at the bottom of the Himalayan mountains provides rich soil which is perfect for nurturing the Basmati rice grain.
Rice plants require a large amount of water at the beginning of the growing season followed by a long and uninterrupted season of hot dry weather for growth and ripening.

Rice is healthy and nutritious, and is one of the purest, most natural products available on the market.  Well-known for its slow release of energy, rice is classified as having a low glycaemic index (GI) due to its starch content.

Rice does not contain any “bad” cholesterol, gluten or extrinsic sugar.  It is also low in salt and fat.

Rice contains lots of vitamins and minerals which can help to maintain a healthy lifestyle when enjoyed as part of a balanced diet.