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Frequently Asked Questions

Do you have a question for us?

Find the answer in our comprehensive list of Questions and Answers in our FAQ section, covering both microwaveable and dry rice ranges.

VeeTee Heat & Eat trays are fully recyclable. At present, the top film is unfortunately non-recyclable.

When recycling our trays, please ensure that the top-film is fully removed from the tray before disposal.

Many of our Heat & Eat products, such as Microwaveable Basmati, flavoured Pilau and Thai Jasmine Rices, are currently gluten free. Here is a full list of our microwaveable gluten free products:

Basmati Rice
Long Grain Rice
Thai Jasmine Rice
Thai Lime & Herb Rice
Basmati & Wild Rice
Peri Peri Rice
Pilau Rice
Spicy Mexican Style Rice
Chicken Flavour Rice (only available in US)
Golden Vegetable Rice
Wholegrain Brown Rice
Wholegrain Brown Rice & Quinoa

Please note that our recipes change from time to time, so it’s always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website, please let us know!

All of our products are suitable for ovo-lacto vegetarians.

Products that are not suitable for vegans include our Chicken Flavour Rice (only available in US), as this contains egg.

Please note that our recipes change from time to time, so it’s always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website, please let us know!

VeeTee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

VeeTee Heat & Eat Rice is stocked nationwide within the UK in many wholesalers. Visit our stockists table to find out more.

Veetee Heat & Eat rice should be cooked for 2 minutes in an 800W microwave, with the film lid peeled back halfway. Alternatively, it can be stir-fried for 2 minutes in a little vegetable oil. Fluff up rice with a fork before serving.

We have also provided advice on cooking perfect basmati rice from scratch.

We always recommend heating the product according to pack instructions before letting it cool down if you want to use it in cold recipes or to enjoy on its own.   This will ensure that you get the best quality in terms of texture, fluffiness and flavour of the rice.

We recommend storing our rice in a cool, dry area such as a store cupboard.

If your tray of rice has already been opened, refrigerate the product and consume the rice within 48 hours.

Basmati is a delicate plant and needs constant attention to ensure a healthy crop.  Many farmers have undertaken cross-breeding programmes to develop hardier plants which give higher yields yet claim to retain all the natural characteristics of Basmati.  This has been an ongoing process and has resulted in a plethora of hybrid varieties being developed with varying degrees of success.
For this reason and in order to protect the Basmati designation against fraudulent misuse, a committee of experts have drawn up and issued the Code of Practice on Basmati Rice which details the four main ‘pure line’ Basmati varieties.  The UK Rice Association was one of the leading contributors to this.  This document has been adopted by the Food Standards Agency and the British Retail Consortium to form the basis of defining the conditions of use of the term Basmati rice across EU member states.
Scientific analytical methods have been developed to supplement visual checks and to give an independent verifiable analysis of basmati rice.  The basis of the analytical methods is DNA extraction and comparison to defined markers of known basmati varieties.
At VeeTee we are committed to preserving the integrity and purity of this delicate grain.  We check every batch of basmati we receive to ensure compliance with the Code of Practice and conduct regular DNA tests together with our own internal stringent checks.

Rice grains are seeds of the plant Oryza sativa.  When it’s ready to be harvested, the plant is cut and then thrashed against a hard surface to separate the grain or seed from the stalk.  The grain is encased in a husk which is extremely hard, therefore protects the rice during this violent process.
The husks are removed from the grain, then the brown (or wholegrain) grains are milled and polished in our factories in India and the UK.  Using specialist machinery the outer bran is removed from the grain to obtain white rice.  Brown rice goes through the same process, however, some of the bran layers remain on the grain.

The rice VeeTee uses is sourced from every corner of the globe, including India, Pakistan, Uruguay, China, France and Italy.

VeeTee’s products are stocked in a wide number of distribution outlets across the UK. Visit our stockists table here.

We’re committed to ensuring as much of our packaging is made recyclable where possible over the next few years.  We also encourage our shoppers to recycle our packaging rather than discarding it once our products have been consumed. Below provides a list of our current packaging recyclability:

Paper sacks – recyclable
Jars – both jar and lid is recyclable
Pillow packs – recyclable
Jute bags –recyclable
Block bottoms – unrecyclable at present
Plastic sacks – unrecyclable at present

Yes. VeeTee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

We recommend storing our rice in a cool, dry area such as a store cupboard.

Our dry rice products contain 100% rice and therefore contain no allergens.

Different rice crops are grown all over the world.

Rice plants have been cultivated for thousands of years.  They are extraordinarily adaptable and have developed different characteristics to survive in different climates.  Environmental conditions play an important role in determining the nature of rice grown in a particular region, for example the unique climate at the bottom of the Himalayan mountains provides rich soil which is perfect for nurturing the Basmati rice grain.
Rice plants require a large amount of water at the beginning of the growing season followed by a long and uninterrupted season of hot dry weather for growth and ripening.