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Senior Commercial Manager - Retailers

Rochester, Kent | Full Time

Reporting To: Head of Commercial

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Job Purpose:

We are on the hunt for a high-impact, commercially wired Sales Leader to fuel our next wave of growth in the UK grocery scene. This role goes beyond sales - it’s about co-creating the future of one of the UK’s boldest challenger food brands. You won’t just chase listings - you’ll create demand, craft success, and help us break new ground with every shelf we land on. This role is for someone who thrives on pace, persuasion, and possibility - and knows how to turn ambition into real-world results.

What You Will Be Doing:

  • Own It, Drive It: Lead our UK sales game, especially across top grocery and retail players. You’re not just part of the team; you’re the face of Veetee out there.

  • Turn Buyers into Believers: Build rock-solid relationships with buyers, category managers, and distributors. Elevate every interaction into lasting brand advocacy.

  • Challenge the Norm: Don’t just work the plan, rethink it. Spot white space, test new formats, drive NPD, and challenge the category norms at every turn.

  • Team-Up to Level-Up: Work shoulder-to-shoulder with Marketing, Ops, and Finance to turn plans into reality.

  • Live in the Market: Stay obsessively plugged in. Know what’s trending, what competitors are up to, and what our consumers are craving next and use that to stay three steps ahead.

Key Responsibilities:

  • Commercial Leadership: Develop and execute sales strategies to drive revenue growth and market share.

  • Retail Partnerships: Build, manage, and expand relationships with key retailers, including major supermarkets, distributors, and wholesalers.

  • Market Development: Identify new opportunities, channels, and partnerships to strengthen brand presence and distribution.

  • P&L Accountability: Own commercial performance, including pricing, trade spend, and sales forecasting.

  • Cross-Functional Collaboration: Work closely with London HQ and India teams to align on brand, marketing, and supply chain initiatives.

  • Team Leadership: Build and mentor a high-performing regional sales team to support long-term growth.

  • Market Intelligence: Monitor competitive activity, market dynamics, and consumer trends to inform business strategies.

Responsibilities:

  • Collaborate with the Marketing team to align commercial strategies with brand marketing efforts, ensuring a cohesive and impactful market presence.

  • Support the Management team in defining budgets, targets, and growth-driven strategies.

  • Negotiate cost price changes, range, distribution, shelf positioning, promotional activities etc., to build the brand within the customer portfolio.

  • Formulating customer-specific plans/strategies with the Management team that are aligned with the Finance team.

  • Create and maintain demand forecast at volume, value, and profit level along with the Demand Planning team.

  • Collaborating with Supply Chain team to build effective customer service and fulfilment to each retailer.

  • Any other reasonable duties, responsibilities or requests that may be issued by management from time to time.

Skills, Knowledge, and Experience:

  • 5 – 10 years of proven success in FMCG sales, with deep knowledge of the UK market.

  • Strong track record in branded food categories, ideally in ambient foods.

  • Established relationships with major supermarkets and retail groups.

  • Proficient in commercial analysis and data interpretation to inform strategic decision-making.

  • Adept at cultivating and managing relationships across all levels of the organisation and with external customers.

  • Proven expertise in influencing and negotiation, capable of driving successful outcomes in diverse business scenarios.

  • Be willing and able to undertake regular national travel as required to manage the customer relationship.

  • Full, clean driving licence.

  • Responds positively to changing business priorities and is resilient.

  • Brings a creative and innovative mindset to problem-solving and decision-making.

Benefits:

  • Health care cash plan.

  • Car Allowance.

  • Cycle to Work Scheme.

  • EV Scheme.

  • Company Pension and Life Insurance.

  • Free onsite parking.

  • Referral Programme.

  • Long Service Awards.

  • Store discount.

Hours:

  • Office hours 9am to 5:30 pm, Monday to Friday. Open to hybrid arrangements.

If you are interested in the role and working for Veetee, please send your CV to recruitment@veetee.com

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