Senior Commercial Manager

Rochester, Kent | Full Time

Reporting To: Head of Commercial

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Job Purpose:

The Senior Commercial Manager will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.


  • Drive revenue and profit growth through effective execution of Brand strategy.

  • Foster relationships with customers and internal stakeholders at all levels.

  • Understand customer business strategies and growth drivers and develop winning Joint Business plans aligned to customer strategic imperatives.

  • Conduct in-depth market analysis to identify trends, consumer behaviour, and emerging opportunities. Provide insights to inform strategic decision-making.

  • Ensure innovation plans are landed successfully.

  • Collaborate with the marketing team to align commercial strategies with brand marketing efforts, ensuring a cohesive and impactful market presence.

  • Support the management team in defining budgets, targets and growth driven strategies.

  • Identify and execute business opportunities to increase brand visibility and presence.

  • Negotiate cost price changes, range, distribution, shelf positioning, promotional activities etc. to build the brand within the customer portfolio.

  • Formulating customer specific plans/strategies in line with accountable budgets, costing, packaging and retail prices.

  • Management of Own Label contracts as appropriate, including securing new business, maintaining current business and managing the P&L in a commodity driven environment.

  • Create and maintain demand forecast at volume, value and profit level along with the demand planning team.

  • Collaborating with supply chain team to build effective customer service and fulfilment to each retailer.

  • To understand the pulse of the market and industry. Monitor competitor activity and adjust forward plans to ensure brand growth.

  • Any other reasonable duties, responsibility or requests that may be issued by management from time to time.

Skills, Knowledge, and Experience:

  • Previous experience managing major retailers/multiples within the FMCG at a senior level.

  • Experience of growing branded business in a high pace environment.

  • Proven track record of working to KPI’s and achieving targets.

  • Proficient in commercial analysis and data interpretation to inform strategic decision-making.

  • Adept at cultivating and managing relationships across all levels of the organisation and with external customers.

  • Proven expertise in influencing and negotiation, capable of driving successful outcomes in diverse business scenarios.

  • Pro-active starter and finisher.

  • Hours to do the role, which will vary according to business priorities.

  • Be willing and able to undertake regular national travel as required to manage the customer relationship.

  • Full, clean driving licence.

  • Must be enthusiastic, resilient, tenacious, and persuasive with excellent communication skills and a strong customer focus.

  • Responds positively to changing business priorities and is resilient.

  • Keeps calm under pressure.

  • Brings a creative and innovative mindset to problem-solving and decision-making.

If you are interested in the role and working for Veetee, please send your CV to

Apply Now
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