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Our approach to business is simple.
VeeTee’s vision is to be a key player in the international foods market, in the countries where we operate, recognised for increasing accessibility to quality, customised international food, delivered with simplicity to attract consumers at every level of culinary expertise.
Underpinning our vision are 8 core values which shape who we are, how we behave and we stand by them to meet our customers’ expectations, helping to make our business as successful tomorrow as it is today:
Obsess Over Customers
We firmly believe in providing the best possible service for our stakeholders and customers. We will always go the extra mile and seek ways to further improve our consumer value.
Collaborate & Share Knowledge
By working together as a team, we unlock powerful ideas and overcome any challenging obstacles that we may face. Contribute positively and unlock the best in each other.
Be Rigorous. Get It Right.
We strive for quality and excellence in everything we do, aiming to get things right the first time. We work hard and are proud of the work we produce and our brand, and we will never be satisfied with being ‘good enough’.
Treat others with respect & dignity
We respect one another, recognising that our success is hugely dependent on the commitment, capabilities and diversity of our employees. We push each other in order to inspire confidence and fulfil our greatest potential.
Innovate & Simplify
We encourage innovation are always striving to be pioneers in manufacturing and product breakthroughs. We anticipate and adapt to change and respond to it with creative solutions, whilst also keeping things simple, to avoid wasting money, resources and time.
Turn ideas into action
We take risks in order to create a sustainable competitive advantage and tackle the problems we face. If our ambitions and ideas aren’t daunting, we aren’t pushing ourselves hard enough. We welcome a challenge and difficulties give us the chance to demonstrate ability.
Conduct business ethically
Our decisions are always made with ethical and responsible reasoning, and we always act transparently to deliver our promises. We stay true to our values and try our best to help achieve environmental, economic and social wellbeing to all.
Seek diverse perspectives
We embrace learning opportunities from experience around the world, seeking a variety of diverse perspectives. Everybody has something to learn, and we should understand others before pushing to be understood ourselves.
VeeTee is one of the largest rice mills in the UK, with a group turnover circa £150m.
Delivering great tasting products for our customers and consumers is our sole focus. Using state-of-the-art milling, grading, sortexing and packing facilities we supply dry rice products to the highest standards. Our responsibility to the public is paramount and we continually invest in our manufacturing facilities to improve both product quality and efficiencies, whilst ensuring we meet the stringent safety requirements of the food industry.
Strict quality management processes ensure our products meet the highest health and safety requirements of the food industry:
Rice comes in various different formats, varieties and qualities. We work closely with our suppliers to ensure that only the very best quality is selected for shipment.
The husked rice is cleaned, de-stoned and before being sea-freighted to our mill in the UK.
If producing white rice we use leading technology to whiten & polish the grains, ensuring efficient bran removal to give the grains an appealing clean white appearance.
Our optical sorters look at each individual grains of rice detecting shape, length and colour to guarantee uniformity and an average grain length.
Broken rice is sifted out and packaged specifically for customers who require broken grains, meaning less wastage.
We employ an environmentally friendly pest control system which avoids the use of environmentally damaging chemicals and gases.
The rice is packaged into various formats designed to appeal to a range of different customer groups, from 500g packs to 1-tonne bags.
As experts in rice, Veetee holds a number of accreditations and associations:
As a major private label supplier, we ensure our manufacturing processes and standards consistently deliver food products of the highest quality. We pride ourselves on being a trusted and safe supplier and believe that it is through our value of integrity that we maintain such long-standing business relationships with our customers.
We are committed to manufacturing products to the highest quality. This requires an obsessive attention to detail within our business which stretches beyond the products we make - it is our way of working, and we strive to deliver the highest quality in all aspects of our work, from our technical support through to our accounts function and the customer relationships.
VeeTee understands and respects the role we play in our society and the impact our actions have on our stakeholders, not only in our local communities, but on a worldwide scale.
It's our responsibility to look after the environment, our colleagues, and our customers to create a sustainable business for the future.
Receiving and sending sea freight shipments wherever possible, to reduce our air miles.
Introduction of sustainable forestry approved cardboard in 2014.
Insulation of factory & heating pipes to reduce carbon footprint.
Creating healthy products
We try wherever possible to ensure that the ingredients we use do not contain any allergens. If this is not possible we try to keep the allergens to a minimum. As part of our ongoing product development, we continually strive to seek out alternative ingredients to remove any allergens which may be present.
The operation of rice milling generates a lot of waste as husks and bran are removed from the individual grains. We ensure that this waste is kept to a minimum and reprocessed. In addition, all cardboard and discarded packaging is recycled. Through our efforts, less than 5% of our total waste is sent to landfill sites and we are working hard to reduce this figure even more.
Water conservation and reusing on site to cut wastage.
Donating surplus stock to animal feed suppliers and food banks, utilising surplus packaged products through alternative retail channels to minimise our wastage.
Supporting local communities
We are involved with a seed multiplication scheme which encourages local farmers to get back to agriculture by cultivating rice with a buy-back arrangement, where the finished product is sold in the local market.
Support to local community (charity support).
Developing happy employees
Dedication to employee welfare: regular development programmes, private healthcare plans to promote strong wellbeing.
Welcoming of diversity – a 125% increase in female employees within the management team compared with 2009, and a diverse multicultural organisation from various backgrounds.
We have a duty of care towards society and we look out for those less fortunate than us.
We support charities where we can to make a positive difference to people’s lives. More often than not it is the charities who, due to their size, do not have the publicity and recognition that some of the larger charities command.
In addition to the charities we help in both India and the UK, we also support charities in Malawi.