Our approach to business is simple.
VeeTee’s vision is to be a key player in the international foods market, in the countries where we operate, recognised for increasing accessibility to quality, customised international food, delivered with simplicity to attract consumers at every level of culinary expertise.
Underpinning our vision are 8 core values which shape who we are, how we behave and we stand by them to meet our customers’ expectations, helping to make our business as successful tomorrow as it is today:
We firmly believe in providing the best possible service for our stakeholders and customers. We will always go the extra mile and seek ways to further improve our consumer value.
By working together as a team, we unlock powerful ideas and overcome any challenging obstacles that we may face. Contribute positively and unlock the best in each other.
We strive for quality and excellence in everything we do, aiming to get things right the first time. We work hard and are proud of the work we produce and our brand, and we will never be satisfied with being ‘good enough’.
We respect one another, recognising that our success is hugely dependent on the commitment, capabilities and diversity of our employees. We push each other in order to inspire confidence and fulfil our greatest potential.
We encourage innovation are always striving to be pioneers in manufacturing and product breakthroughs. We anticipate and adapt to change and respond to it with creative solutions, whilst also keeping things simple, to avoid wasting money, resources and time.
We take risks in order to create a sustainable competitive advantage and tackle the problems we face. If our ambitions and ideas aren’t daunting, we aren’t pushing ourselves hard enough. We welcome a challenge and difficulties give us the chance to demonstrate ability.
Our decisions are always made with ethical and responsible reasoning, and we always act transparently to deliver our promises. We stay true to our values and try our best to help achieve environmental, economic and social wellbeing to all.
We embrace learning opportunities from experience around the world, seeking a variety of diverse perspectives. Everybody has something to learn, and we should understand others before pushing to be understood ourselves.