Are your Veetee Heat & Eat products suitable for home-freezing?

Although our products don’t typically require freezing, you can freeze our microwaveable products provided adequate time is given to fully thaw the product before cooking for 2 minutes according to pack instructions.

For the best convenience and results, we recommend storing in a cool, dry cupboard and use within the “best before end” date.

Is dry rice suitable for home-freezing once it's been cooked?

Cooked rice is suitable for freezing, but once you've cooked it you must ensure that you cool the rice as quickly as possible (ideally within 1 hour) before freezing. This is because rice can contain a bacteria called Bacillus Cerius, which can cause mild food poisoning, such as an upset stomach and vomiting.  

This bacteria is naturally found in soil and sometimes in plant foods we eat that grow close to the ground – such as rice. Cooling down rice quickly after heating it prevents the bacteriological spores from geminating. 

Is your rice suitable for re-heating once it's been cooked?

Rice is suitable for re-heating if it has already been cooked. Here are a few pointers to follow when re-heating rice: 

  1.        Cool the rice as quickly as possible (ideally within 1 hour)
  2.        Keep the rice no more than 1 day in the refrigerator until reheating
  3.        When you reheat any rice, always ensure the dish is steaming hot all the way through for consuming
  4.        Do not reheat rice more than once 
Is your product suitable for re-heating?

Rice products should not be re-heated after cooking. Uncooked rice can contain spores of Bacillus cereus, a bacterium that can cause food poisoning. When the rice is cooked, the spores can survive. If cooked rice is left standing at room temperature the spores can grow into bacteria, which can multiply and may produce toxins (poisons) that cause vomiting or diarrhoea.

The longer cooked rice is left at room temperature, the more likely it is that the bacteria or toxins could make the rice unsafe to eat. This is why we advise against re-heating rice.  

How should I best store your product?

We recommend storing our rice in a cool, dry area such as a store cupboard.

If your tray of rice has already been opened, refrigerate the product and consume the rice within 48 hours. 

How should I best store dry rice?
We recommend storing our rice in a cool, dry area such as a store cupboard.
Do your rice products contain allergens?
Our dry rice products contain 100% rice and therefore contain no allergens. 
Can Veetee Heat & Eat Rice be eaten uncooked, straight from the tray?

We always recommend heating the product according to pack instructions before letting it cool down if you want to use it in cold recipes or to enjoy on its own.   This will ensure that you get the best quality in terms of texture, fluffiness and flavour of the rice.

How do I cook Veetee Heat & Eat rice?

Veetee Heat & Eat rice should be cooked for 2 minutes in an 800W microwave, with the film lid peeled back halfway. Alternatively, it can be stir-fried for 2 minutes in a little vegetable oil. Fluff up rice with a fork before serving.  

We have also provided advice on cooking perfect basmati rice from scratch.

Is rice suitable for me if I'm on a gluten free diet?

Yes. All our dry rice products are gluten free, as they only contain 100% rice. 

Rice is naturally free from gluten and is suitable for those following a gluten free diet.   

Is your rice GMO free?

Veetee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

Do your products contain allergens?

Some of our products do contain allergens, yes. The allergens contained in our products are clearly identified in the Ingredients lists on the Back of Pack labels.  

Please note that our recipes change from time to time, so it's always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website you can contact us. 

Is your product GMO free?

Veetee only uses the best quality rice from reliable sources to strictly ensure no genetically modified grains go into our products.

Is your rice suitable for vegetarians and vegans?
Yes.  Veetee’s dry rice products contain only 100% rice, so are therefore suitable for vegetarians, and also vegans. 
How healthy is rice?
Rice is healthy and nutritious, and is one of the purest, most natural products available on the market.  Well-known for its slow release of energy, rice is classified as having a low glycaemic index (GI) due to its starch content.  

Rice does not contain any "bad" cholesterol, gluten or extrinsic sugar.  It is also low in salt and fat.

Rice contains lots of vitamins and minerals which can help to maintain a healthy lifestyle when enjoyed as part of a balanced diet.

Is Veetee Heat & Eat Rice suitable for vegetarians and vegans?

All of our products are suitable for ovo-lacto vegetarians.

Products that are not suitable for vegans include all Veetee pasta products, Egg Fried Rice, and our Chicken Flavour Rice, however, as they contain egg.

Please note that our recipes change from time to time, so it's always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website you can contact us. 

Is Veetee Heat & Eat Rice gluten free?
Many of our Heat & Eat products, such as Microwaveable Basmati, flavoured Pilau and Thai Jasmine Rices, are currently gluten free. Here is a full list of our microwaveable gluten free products:

Basmati Rice
Long Grain Rice
Thai Jasmine Rice
Thai Lime & Herb Rice
Basmati & Wild Rice
Peri Peri Rice
Pilau Rice
Spicy Mexican Style Rice
Chicken Flavour Rice
Golden Vegetable Rice
Wholegrain Brown Rice
Wholegrain Brown Rice & Quinoa
New Orleans Style Rice

Please note that our recipes change from time to time, so it's always best to double-check the back of pack labels for up to date information before consuming. If you notice anything is outdated on the website you can contact us here.
Is your packaging recyclable?

We're committed to ensuring as much of our packaging is made recylable where possible over the next few years.  We also encourage our shoppers to recycle our packaging rather than discarding it once our products have been consumed. Below provides a list of our current packaging recyclability:

Paper sacks – recyclable
Jars – both jar and lid is recyclable
Pillow packs - recyclable
Jute bags –recyclable
Block bottoms – unrecyclable at present
Plastic sacks – unrecyclable at present

Where can I buy your dry rice products?

Veetee’s products are stocked in a wide number of distribution outlets across the UK. Visit our stockists table here

Is your products' packaging recyclable?

Veetee Heat & Eat trays are fully recyclable. At present the top film is unfortunately non-recyclable.

When recycling our trays, please ensure that the top-film is fully removed from the tray before disposal. 

Where can I buy Veetee Heat & Eat Rice from?

Veetee Heat & Eat Rice is stocked nationwide within the UK in many wholesalers. Visit our stockists table

Where does rice come from?

Rice grains are seeds of the plant Oryza sativa.  When it’s ready to be harvested, the plant is cut and then thrashed against a hard surface to separate the grain or seed from the stalk.  The grain is encased in a husk which is extremely hard, therefore protects the rice during this violent process. 

The husks are removed from the grain, then the brown (or wholegrain) grains are milled and polished in our factories in India and the UK.  Using specialist machinery the outer bran is removed from the grain to obtain white rice.  Brown rice goes through the same process, however some of the bran layers remain on the grain.

The rice Veetee uses is sourced from every corner of the globe, including India, Pakistan, Uruguay, China, France and Italy. 

Where is rice grown?

Different rice crops are grown all over the world.

Rice plants have been cultivated for thousands of years.  They are extraordinarily adaptable and have developed different characteristics to survive in different climates.  Environmental conditions play an important role in determining the nature of rice grown in a particular region, for example the unique climate at the bottom of the Himalayan mountains provides rich soil which is perfect for nurturing the Basmati rice grain. 

Rice plants require a large amount of water at the beginning of the growing season followed by a long and uninterrupted season of hot dry weather for growth and ripening.

How do I know the rice I'm buying is pure Basmati rice?

Basmati is a delicate plant and needs constant attention to ensure a healthy crop.  Many farmers have undertaken cross breeding programmes to develop hardier plants which give higher yields yet claim to retain all the natural characteristics of Basmati.  This has been an ongoing process and has resulted in a plethora of hybrid varieties being developed with varying degrees of success.

For this reason and in order to protect the Basmati designation against fraudulent misuse, a committee of experts have drawn up and issued the Code of Practice on Basmati Rice which details the four main 'pure line' Basmati varieties.  The UK Rice Association was one of the leading contributors to this.  This document has been adopted by the Food Standards Agency and the British Retail Consortium to form the basis of defining the conditions of use of the term Basmati rice across EU member states. 

Scientific analytical methods have been developed to supplement visual checks and to give an independent verifiable analysis of basmati rice.  The basis of the analytical methods is DNA extraction and comparison to defined markers of known basmati varieties.  

At Veetee we are committed to preserving the integrity and purity of this delicate grain.  We check every batch of basmati we receive to ensure compliance with the Code of Practice and conduct regular DNA tests together with our own internal stringent checks.

Does rice contain arsenic?

Arsenic is naturally present in the environment so it finds its way into food and water with levels varying in different regions of the world. The uptake of arsenic from the environment can be higher in rice plants than other cereal crops, but rice is just one of a range of foods in which arsenic can be found. For example it can also be found in drinking water, fruit, meat, soft drinks, milk and dairy products amongst others. 

Some communities consume rice in higher quantities than the population at large and for this reason maximum limits have been set at a European level. The objective of European rice millers is to source rice with the lowest levels achievable. Routine testing undertaken by the European industry identifies any rice which should not enter the food chain and only rice that is below EU limits is placed on the market. These measures ensure people can consume rice as part of a normal balanced diet.