1987

  • Veetee Rice was founded in North London by entrepreneur Moni Varma, after family-run rice farms in India influenced Moni to sell rice to the UK market.

1992 - 1993

  • From humble beginnings, Veetee’s first rice mill was purchased and included just 2 silos, enabling Moni to take in unmilled brown rice which has a lower European import duty. The rice was then milled on site to make white rice.  The milling capacity in 1992 was approximately 15,000 tonnes per annum.
  • Veetee Rice moves to new premises and their current base in Rochester, Kent with a purpose built riverside facility and a milling capacity of 50,000 tonnes per annum.
  • Veetee establishes a factory in India in order to gain a physical presence in the country where much of the harvested rice was grown.

2000

  • A seed project was established, involving seed distribution with a buy-back arrangement to encourage and support local farmers.  

2001

Veetee rice ton bags
  • Veetee becomes one of the largest rice suppliers to UK retail market.
  • Organic rice cultivation begins in India, of which Veetee purchases stocks

2003

  • Veetee Food Service division started in the UK, selling rice to the catering industry.

2005

  • Veetee Foods Ltd established with £20m investment in a unique manufacturing process using bursts of steam to cook rice, rather than the aggressive retort process traditionally used when manufacturing rice pouch formats.
  • Veetee India milling capacity is increased by 30%.

2007

  • Veetee’s microwave rice launched gaining distribution in major retailers throughout the UK, Belgium, Germany and Netherlands
  • Veetee’s Dine In microwaveable rice product is awarded The Grocer New Product Award in 2007, which “won against stiff competition because it used a pioneering production method and absolutely lived up to its promise”.
  • Named as one of the Top Launches in The Grocers Top Products survey 2007:
“It took £20m to develop, which is a lot of money in anyone’s book – let alone the £294m rice category – but it was worth it….......Surely this is one to watch"

2008

Grocer Gold Finalists
  • Finalist in the Grocer Branded Excellence awards 2008
  • Finalists in the Grocer Gold Awards 2008 
  • Veetee Dine In launches its microwaveable rice in the USA.
  • Milling capacity for Veetee’s factory in India is increased to 100,000 tonnes per annum

2009

  • Veetee’s microwaveable range is expanded to include, for the first time, flavoured recipe products.

2011

Grocer Award 2011
  • Further investment into new packing operation and mill expansion in UK increasing annual milling capacity to 125,000 tonnes. 
  • Second production line installed in Veetee Foods to double capacity for manufacturing microwave rice dishes.
  • Veetee Foods (microwaveable rice site) wins its place in the Sunday Times Fast Track 100 league table, making it the 8th fastest growing company in the UK by annual sales growth.

2012

  • Veetee Foods (microwaveable rice site) wins its place in the Sunday Times Fast Track 100 league table for the second year running, earnings its place as the 82nd fastest growing companies in the UK by annual sales growth.