Veetee is one of the largest rice suppliers to the UK grocery market, driven by a passion for high quality, great taste and pioneering innovation.
Mutually beneficial relationships
We are firm believers in harvesting mutually beneficial long-serving relationships with our customers. As a globally established rice manufacturer with sites in the UK and the USA, we pride ourselves in our commitment to high service and value, whether under our own brand or a retailer’s private-label. We successfully service the needs of our customers including retail, food service and manufacturing clients worldwide.
Members of the Federation of European Rice Millers
We have the ability to service the needs of different customer groups, from small independent traders to multinational retailers and food manufacturers. Veetee has nurtured a robust brand portfolio which is targeted at the Bangladeshi, Chinese, European, Indian, Pakistani and Thai communities to name a few, therefore we understand different consumer groups and their needs which enables us to create targeted offerings in every pack format imaginable. To find out more about our brands click here.
Our technical teams provide strategic guidance when creating new products or developing new markets, ensuring our customers are best placed to adapt to ever changing consumer needs. From paddy intake in India, Thailand, Uruguay and beyond to the milled rice we produce in the UK, we control and maintain quality from paddy to plate.
Technology and Innovation
Technology and innovation are at the heart of our business. As well as dry rice manufacturing we are the only company in Europe to develop a method of steaming rice on an industrial scale and the first worldwide to use this process in creating flavoured microwaveable rice dishes. Our experience in the ready to eat market allows us to explore other product areas in which we can excel, including the capability to produce quality sauces and ready meals in jar and pouch formats under the Veetee and private label brands.
By working closely with farmers and the farming community, we ensure the highest product quality as we understand the excellence of the finished product depends on the raw ingredient. We support local farmers with seed distribution and a buy back arrangement, more can be read here.