Customer Business Manager

Rochester, Kent | Full Time

Reporting To: Sales Director

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Responsible to deliver the budget (at a minimum) within customer portfolio.

Day-to-day management of defined customer portfolio. Facilitate communication with customers and build long-term relationships to achieve business goals.

Be organised and able to analyse performance metrics and will have excellent negotiation skills and the ability to foster relationships with customers and internal stakeholders.

Management of both Branded business and Own Label business as applicable.


  • Build and maintain multi-functional relationships at all levels in account portfolio.

  • Understand customer business strategies and growth drivers and develop winning

    growth plans aligned to customer strategic imperatives.

  • Support management team in defining budgets, targets and format driven strategies.

  • Negotiate cost price changes, range, distribution, shelf positioning, promotional activities

    etc. to build the brand within customer portfolio.

  • Management of Own Label contracts as appropriate, including securing new business,

    maintaining current business, and managing the P&L in a commodity driven


  • Formulating customer specific plans/strategies in line with accountable budgets, costing,

    packaging, and retail prices.

  • Maintaining accurate customer records and ensure internal processes are adhered to.

  • Create and maintain demand forecast at volume, value and profit level.

  • Ensuring internal company functions give the highest level of customer service to

    national accounts e.g., supply chain and delivery.

  • To utilise category management principles to add value to accounts.

  • To keep customers informed of any emerging issues / trends within the global rice

    commodity market.

  • To monitor competitor activity and adjust forward plans to ensure KPI’s are met and

    ensure that appropriate colleagues are continuously informed.

  • Ensure innovation plans are landed brilliantly.

  • Identify business opportunities to increase brand visibility and presence.




Work Experience

  • Proven account management skills specifically negotiating with senior stakeholders within key/national accounts.

  • Experience of branded and own label FMCG goods.

  • Experience of influencing and negotiating with teams at all levels.

  • Proven track record of working to KPI’s and achieving targets.

  • Full, clean driving licence.


Relevant degree level qualification

Sales management qualification

Technical Skills& competencies (In addition to skills matrix)

  • Strong commercial awareness.

  • The ability to manage relationships at all levels within the business and with


  • Excellent communication, presentation,

    and negotiation skills.

  • Pro-active starter, finisher

  • Excellent organisational skills.


  • Hours to do the role, which will vary according to business priorities.

  • Be willing and able to undertake regular national travel as required to manage the customer relationship.


Must be enthusiastic, resilient, tenacious and persuasive with excellent communication skills and a strong customer focus.

Responds positively to changing business priorities and rises to the challenge.

  • Keeps calm under pressure.

  • Innovative.

  • Applies discretion; communicates to the right people about the right things.

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Recyclable Tray Gluten Free Microwave or Stir Fry in Just 60 Seconds Rice Pots for Perfect Portions
Recyclable Tray Gluten Free Microwave or Stir Fry in Just 60 Seconds Rice Pots for Perfect Portions

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