Category Manager

Rochester, Kent | Full Time

Reporting To: Head of Commercial

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Job Purpose:

The Category Manager will work with the wider commercial team to provide insight and utilise category expertise to build on the Veetee brand offering and retail presence.

Responsibilities:

  • Work alongside the commercial team to provide strategic commercial insight on how Veetee can partner best with retailers resulting in brand growth in range size & features.

  • Collaborate with key retail partners to analyse market trends, consumer behaviour, and competitor activities to identify growth opportunities.

  • Utilise data analytics to assess category performance, identify gaps, and recommend strategies to optimise assortment and shelf space.

  • Lead category management initiatives, including assortment planning, pricing strategies, and promotional activities.

  • Lead category management reviews with customers and provide expert insight to these conversations.

  • Actively engage in new product development discussions, providing insights on market needs and opportunities based on category analysis.

  • Work closely with the product development team to ensure alignment between consumer preferences and new product concepts.

  • Lead the planning and execution of category strategies for new product launches, including promotional plans and in-store merchandising.

  • Build strong relationships with retail partners through regular communication, data-driven insights, and collaborative business planning sessions.

  • Conduct in-depth market research and analysis to stay informed about industry trends, emerging products, and competitive landscape.

  • Develop and present comprehensive category reviews to retailers, highlighting insights and recommendations to drive business growth.

  • Work closely with internal cross-functional teams, including sales, marketing, and supply chain, to ensure effective execution of category and new product launch strategies.

  • Provide training and support to sales teams on category management principles and effective use of data.

  • Provide category & brand performance data for competitor reviews, including recommendations for actions.

  • Any other reasonable duties associated with the role or projects assigned to meet overall objectives.

Skills, Knowledge, and Experience:

  • Proven experience of at least 4 years within a similar role in an FMCG company.

  • Proven track record of successfully implementing category strategies that resulted in business growth.

  • Experience of assisting in presenting to external stakeholders.

  • Experience of influencing and negotiating with teams at all levels.

  • Bachelor’s degree, or equivalent, in business, Marketing, or a related field.

  • Strong analytical skills with proficiency in data analysis tools and market research.

  • Excellent communication and presentation skills, with the ability to convey complex data-driven insights to both internal and external stakeholders.

  • Demonstrated ability to build and maintain collaborative relationships with retail partners.

  • Strategic thinker with a results-oriented mindset.

  • Proficiency in category management software and tools.

  • Experience in new product development and launch would be beneficial.

  • Must be enthusiastic, resilient, tenacious, and persuasive with a strong customer focus.

  • Responds positively to changing business priorities and rises to the challenge.

If you are interested in this role and working for Veetee, please send your CV to recruitment@veetee.com

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