Category Manager

Rochester, Kent |

Reporting To: Director of Consumer & Customer Goods

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Job Purpose: 

To work with the wider commercial team to provide insight and utilise category expertise to build on the Veetee brand offering and retail presence. 


  • Work alongside the commercial team to provide strategic commercial insight on how Veetee can partner best with retailers resulting in brand growth in range size & features.

  • Work alongside the Director of Consumer & Customer Marketing to create a category strategy. 

  • Lead category management reviews with customers and provide expert insight to these conversations. 

  • Provide on-going brand & category support to the commercial team. 

  • Support commercial team in preparing for meetings by bringing credible category analysis & an unbiased insight. 

  • Joint responsibility alongside the other category manager for maintaining external agency relationships.

  • Provide category & brand performance data for competitor reviews, including recommendations for actions.

Skills, Knowledge and Experience




Work Experience

  • Proven experience within a similar role in an FMCG company. 

  • Experience of assisting in presenting to external stakeholders. 

  • Experience of influencing and negotiating with teams at all levels. 

  • Experience managing agencies.

  • Food manufacturer experience 


Relevant degree level qualification 

  • Category qualification

Technical Skills & management competencies

  • Strong category expertise. 

  • The ability to manage relationships at all levels within the business and external stakeholders.

  • Excellent communication and presentation skills. 

  • Pro-active starter, finisher. 

  • Excellent organisational skills.


Hours to do the role, which will vary according to business priorities. 


  • Must be enthusiastic, resilient, tenacious and persuasive with excellent communication skills and a strong customer focus. 

  • Responds positively to changing business priorities and rises to the challenge.

  • Keeps calm under pressure. 

  • Innovative. 

  • Applies discretion; communicates to the right people about the right things. 

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