5 Principles

Ethical Sourcing

At Veetee we try, wherever possible, to work with local suppliers and producers.  We are fully aware of the impact our business can have on the local communities and we pride ourselves in working to support local businesses.  In addition, we are involved with a seed multiplication scheme which encourages local farmers to get back to agriculture by cultivating rice with a buy-back arrangement, where the finished product is sold in the local market.

Staff 

We understand that it is only through the work and commitment of our dedicated colleagues that we are able to achieve results and success.  We strongly believe that by working as a team more can be achieved than if we were to simply work towards our individual goals.  Each colleague is given personal responsibility for their work and performance towards our corporate objectives.  We are proactive in creating a working environment which reflects the diverse nature of the bigger society and our consumer demographics.

Long term business relationships

We are committed to forming long term business relationships with our customers and suppliers, and develop closer associations which will achieve better results for all.  We also share best practice where possible to help to solve business needs.

Minimising waste

The operation of rice milling generates a lot of waste as husks and bran are removed from the individual grains.  We ensure that this waste is kept to a minimum and reprocessed.  In addition all cardboard and discarded packaging is recycled.  Through our efforts less than 5% of our total waste is sent to landfill sites and we are working hard to reduce this figure even more. 

Investing in the future 

As a privately owned company we do not have the same responsibilities to shareholders and can reinvest back into the business to enable expansion whether it be on an operational level, entering new markets or creating new innovative products.