Moni Varma

Veetee was established in 1987 by Moni Varma.  Arriving in the UK from his native Malawi, he intended to use his skills and knowledge gained from his early career to set up a business manufacturing reinforced mesh.  However, pressure from relatives in India led him to the rice market, and from that day he has never looked back.

Early on, Moni recognised the huge business opportunity.  The European import duties for unmilled brown rice were significantly lower than those for white milled rice and the thought of a manufacturing business excited him.

Today, Veetee is one of the largest rice mills in the UK with a global milling capacity of 225,000 tonnes per annum and has a group turnover circa $200m. 

Moni's strength is his ability to identify a problem and solve it and this entrepreneurial spirit is evident throughout the business.  There exists a culture of challenging conventions and making continual improvements to enhance and grow the business.