History
1987
- Veetee Rice was founded in North London. Under
pressure from family run rice farms in India to sell rice
- First rice mill is purchased to take advantage of the lower
European import duties for unmilled brown rice and the business
moves to premises in North London. Milling capacity is
approximately 15,000 tonnes per annum.
1992
- Based on knowledge and expertise gained from the UK and to
control raw material quality, Veetee establishes a facility in
India with a milling capacity of 40,000 tonnes.
1993
- Veetee Rice moves to new premises and their current base in
Rochester, Kent with a purpose built riverside facility with a
milling capacity of 50,000 tonnes per annum.
1998
- UK milling capacity increased to 70,000 tonnes.
2000
- Seed project established by Picric ltd - involving seed
distribution with a buy back arrangement to encourage and support
local farmers
2001
- Veetee becomes one of the largest rice suppliers to UK retail
market.
- Organic rice cultivation begins in India.
2003
- Veetee Food Service division started in the UK.
2005
- Veetee Foods Ltd established with $25m investment in a unique
manufacturing process using bursts of steam to cook natural white
rice.
- Veetee India milling capacity is increased by 30%.
2007
- Veetee Dine In microwave rice launched gaining distribution in
all the major retailers in the UK, Belgium, Germany and
Netherlands
2008
- Veetee Dine In launches in the USA.
- Milling capacity for Veetee India is increased to 100,000
tonnes per annum.
2009
- Veetee Dine In range is expanded to include, for the first
time, flavoured recipe products.
2011
- Further investment into new packing operation and mill
expansion in UK increasing annual milling capacity to 125,000
tonnes.
- Second production line installed in Veetee Foods to double
capacity for manufacturing microwave rice dishes.
- Additional warehouse capacity acquired in the UK.