Meet Veetee

The Veetee business model creates value by meeting the needs of consumers, developing mutually beneficial long serving relationships with our customers and achieving cost leadership through procurement efficiencies.  This, together with our lean business operation, means we are able to achieve sustainable growth. 

With offices and production sites in the UK India and USA we drive consistency, quality and value efficiencies through our global supply chain.  From paddy intake via our Indian operation to the milled rice we produce in India and the UK, we control and maintain quality from paddy to plate.

Using our detailed and intimate knowledge of the global rice market we offer strategic advice on stock coverage decisions in this volatile commodity market.  As suppliers to the Ethnic communities, we understand the consumers and their needs thereby enabling us to create and market brands specifically aimed at different consumer groups.

From basmati and long grain to the more unusual Goan and Camargue red rice types, we have the ability to service the needs of different customer groups from small independent traders to multinational retailers and food manufacturers.  In addition, we can pack rice in every pack format imaginable.

Product quality and food safety are paramount and we pride ourselves in meeting all the highest stringent quality and safety requirements of the food industry. 

We honour the corporate responsibility we owe to our farmers and by working closely with them we actively support sustainable fair trade initiatives.  Through our seed multiplication scheme we encourage
local farmers to cultivate rice with a buy-back arrangement to mill, pack and sell locally grown paddy to the neighbouring community.

Technology and innovation are at the heart of our business.  We are the only Company in Europe to develop a method of cooking natural white rice on an industrial scale and the first worldwide to use this process to create microwave rice recipe dishes.  Our experience in the ready to eat market has allowed us to explore other product areas in which we can excel.  We have the capability to produce restaurant quality sauce and ready meals in jar and pouch formats under the Veetee and private label brands. 

Veetee is a global business driven by a passion for high quality, great taste and innovation.