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Rice is one of the most produced cereals in the world by volume and will mean different things to different people.  Just as culture and geography define communities, the same can be said for this humble grain.  Different plants, growing conditions and regions produce different rice grains, all unique in their characteristics and uses.

The exceptional Basmati rice grain can only be grown in selected regions of India and Pakistan.  Our specialist procurement teams buy the rice directly from the farmers during the annual harvest between October and December to ensure authenticity, the best quality at competitive prices.  Basmati is at its best once it has been allowed to mature, as this enables the natural characteristics of the grain to develop.

The trading conditions for Long Grain rice are slightly different, and although the main harvests are important, the grain can be grown in different countries which have different harvest times.  Through our contacts in each key growing region, we are well placed to competitively source and supply the finest quality Long Grain rice.

Other rice varieties, which although do not account for the same volume as Basmati and Long Grain, are still important and have a vital role to play in the world rice market.  For example Thai Jasmine, Risotto and Paella rice have their own individual qualities and therefore need to be managed in a different ways to enhance their unique properties.